SEO Tips for Your Personal Training Website
Search engine optimization (SEO) is an effective way to get more visitors to your website. It increases the chances of marketing your personal training services to a large audience thus generating more leads. It is a widely used technique for online marketing.
Use the keyword strategically
Identify top keywords that a potential client may use on search engines. Make sure that each page of your website has the main keywords used in its title. The content that is there on the website must also make good use of the keyword. However, make sure not to use the keyword too often as it can sound as a fake. It is a great way to generate more customers for your fitness business.
Do image optimization
Most search engines like Google cannot read images. However, in order to help them read images, don’t give any random name to your images. Give it a specific name describing what exactly the image is and your location.
This will help search engines show your website in search results even though there is no content but just images for a particular query that is put in the search. Put more images that describe your business, images of your personal training workouts etc and it will help you in more ways than you can imagine.
Do guest blogging
Build relationships with other fitness bloggers. Do guest blogging on their blog. This is a great way to reach out to an audience who are otherwise not exposed to you. Post informative and interesting content on their blogs and redirect users to your blog and website for more information. This is a good way to increase traffic to your website. Also touch base with your clients by sending emails with special offers and promotions, always keep them engaged with your business.
Creating a YouTube channel and posting workout videos online is a great way to market your business. In the description of your videos, use the keyword strategically. It helps in getting top ranking in online searches.
You could also create a few videos to introduce yourself and your business and also post some weight loss tips or recipes for making health foods. Make sure you upload good quality content on YouTube. Encourage viewers to share your content on their social media pages, which will give you better visibility and good marketing of your fitness company.
Use SEO tools
There are a number of SEO tools (some free ones) on the internet. In order to improve your website’s rankings in search results try using tools like Google AdWords, WordPress, Google Business, Site Explorer and Ubersuggest, Google Trends, Keyword Tool etc. Read up to find out how to use them in order to improve your rankings and start using them. Google marketing for personal trainers has been around for as long as I have been in business, make sure you find a specialist in the health and fitness niche.
Get your business listed in local directories such as Google Business, Yelp, Tripadvisor etc. It can help you get more hits for your website. Update complete contact information along with a link to your website. Include pictures of your business and request clienbts to post some reviews.
The Online Fitness Profits Blog helps you gather more clients for your business and generate more leads. You must use the various tools and determine which ones are the best for your business.